Smart Biz Internet Marketing & Copywriting Blog

Look anywhere and copywriting Sydney is buzzing with advertising: bill boards, neon signs, hot-air balloons, etc. When was the last time you read something that made you stop, write down the number or made a phone call? If you are like me, I honestly can’t remember. So how effective are these signs? Are the mega bucks spent on advertising copywriting in Sydney worth it or are the Sydney copywriting experts sometimes missing the boat? That may depend on how the advertising campaign is structured and how the advertising campaign fits in the overall marketing plan. Marketing is about creating an environment where sales can happen. Let me give you an example of what may happen:

You have been thinking about buying a new car. All for a sudden you notice the bill board - which has been there for some time - with this beautiful car and a very clear ad text directing you to a website.

As soon as you arrive home, you look up the website of this car manufacturer to check out the models, colors, extras, etc. As a result of this search you may click on a dealership. Which one do you select? Of course, the one you know about or have been aware off through their advertising.

This is where Sydney copywriting experts leave their mark – by creating an environment where sales can happen. They are responsible for the ISYOT (I See You Out There) effect, the display ad, the ads in papers and magazines, press releases, brochures, direct mail campaigns and of course the internet. Over 70% of potential buyers use the internet to research a product or select a company before making a buying decision. As you see in the example above copywriting alone won’t get the desired result the right marketing strategies have to be in place. Although the internet is only a part of a marketing strategy, the percentage of people searching the internet shows that it is essential to have a website. No business today can afford to be without one. That is where a web copywriting expert comes in to create content that:

• attracts leads
• boosts sales
• builds the brand name
• is interesting, relevant and informative
• easy to navigate and
• is built for search engine optimization.

So are the copywriting experts in Sydney missing the boat? I don’t think so. Companies that analyze and measure their ROI on advertising know if a campaign is working or not. Glyphius copywriting software for example helps to improve profitability by using statistical analysis to mathematically study profitable ads. Having said all that copywriting in Sydney is a very competitive market. If you like a slice of the big pie in a hungry advertising and sales driven market then take in the whole picture before putting pen on paper. Do your homework and ask questions. The end result is worth it and after all it’s your reputation that is on the line. A good friend and colleague, Trevor ‘Toe Cracker’ Crook - the Crocodile Dundee of copywriting – has this amazing arsenal of proven and tested strategies on copywriting and other advertising and marketing strategies that will explode your business. Find out why he is so successful in the copywriting business. He shares all his secrets in The “Ultimate Direct Response Advertising and Marketing Tool Kit – Judgement Day”. Click Here for Trevor’s Copywriting Tips and Tricks Now

To put it simply, CBproADS is an incredibly lucrative alternative to Google Adsense. You’ve heard that working hard is the key to big bucks and success. How about working less to earn more? Surprised? Well, this is now possible through CBproADS!

Here is a FREE tool to generate redefined ClickBank ads that will help you to maximize your website REVENUE potential! 

Make Money Just By Displaying Ads - CBproADS has developed an amazing Ad generation tool set which allows CBproADS members to create high quality ClickBank Ads which, when displayed, greatly increases the revenue generating potential of their websites and blogs. Using the built in customisation facilities of the Tool Set members can create ADS by category, display type, size, colour and format.

• Contextual ad format
• Scrolling contextual ad format
• Image embedded ad format
• Image embedded slide show ad format

The Ultimate Clickbank Marketing Tool - CbproAds has made creating Cickbank hoplinks easier for you. CbproAds is a very easy and efficient way to promote Clickbank products. Our few lines of code will display the latest Clickbank marketplace ads on your site, embedding your Clickbank ID in all your links.

Unlimited Earning Potential - The earning potential with Clickbank ads is virtually limitless. Clickbank offers almost 50 - 75% commissions on their product sales. Pay-per-click systems generate a few pennies for each click, but by displaying Clickbank ads on your site, you can even earn $150 with just one sale! Once you start displaying ads, there’s no stopping the money.

Many of our members make upto $50,000 a month, while an average figure is between $5,000 - $10,000

With the perfect mix of experience and expertise, we have created a contextual ad management script for you. All you need to do is copy and paste the script into your website. Everything else will be done seamlessly.

Earn More Money Through Clickbank StoreFront - CbproAds also provides a fully featured Clickbank StoreFront to make money with Clickbank for those who don’t have their own website/blog. 

CLICK Here To Get Started Now

This morning I received an email from a great Aussie copywriter Trevor Crook bringing 20 Ancient Quotes to my attention.

These wise words of the past did not only help craft the world, but many of these ancient quotes are still very relevant today. These famous quotes are used and adapted by people to create successful people.

Here are 3 of these quotes:

“Every man is the architect of his own future” - Sallust (86-35 BC) Roman Historian.

“Your life is an expression of all your thoughts.” - Marcus Aurelius Antonius (121-180), Roman Emperor and Stoic Philosopher.

“Men are not troubled by things themselves, but by their thoughts about them”. - Epictetus (C.55 - C.135), Greek Stoic Philisopher.

You can read the other 17 quotes on Trevor’s blog

http://www.toeurl.com/short_url/?NKYMS

Enjoy these wise words of the past!

Janna

Somebody said to me the other day that he found it really difficult to get testimonials and why were they so important anyway.

I told him if he values his business, testimonials are important and here is why.

We are living in a society that doesn’t trust anybody. We don’t trust the police, we don’t trust lawyers and least of all politicians. Why should people trust you and your claims of your product or service. Many people have bought a ‘lemon’ before including me. Needless to say that the product and its claims haven’t lived up to their expectations.

Thus in most cases you are selling to people that have been disappointed before. Who have the feeling that they have been lied to and as a consequence are very skeptical and can you blame them?

So what could be a better advertisement to overcome this skepticism then when a buyer of your product gives you a glowing testimonial of how happy they are with your product and the reason why. Testimonials help to overcome your prospects’ hesitation and fear of buying from you.

How to collect testimonials

When customers make a comment about your product or service, ask, “May I quote you?” Write down what they said, send it to them with a short note to add or change the content if they wish. Ask to grant permission to use the testimonial in your marketing publications and to sign the letter. Always enclose a self-addressed stamped envelop.

• What works very well in the accommodation industry and other service industries are evaluation forms. In valuation forms you ask the questions. Make sure the questions are valuable so that you are able to use the comments in your advertising.  Always ask customers for their permission to use the information in your advertising material and ask them to sign on the dotted line.
• People like to receive something for their effort. By attaching an incentive, such as a discount coupon for their next purchase or a free …, people are more willing to go through the trouble of filling in the evaluation form.
• Send a thank you email message to recent customers and at the same time ask what they like best about your product or service. You will be surprised about the comments you get. Most people appreciate an after sales follow-up. It makes them feel important.
• Create a special file with all your testimonials. Sort them according to different products and/or benefits.

Get a variety of testimonials

Different people buy for different reasons so you need a variety of testimonials that cover the specific benefits for the different people that buy your product or service.

Using testimonials

• Always get permission from the customers to use their testimonials and let them know how they may be used.
• Tell the customers how they will be identified. I usually include their name, city, and sometimes the date.

Why do testimonials work?

Testimonials work because they are third-party endorsements of your product or service. They help to overcome the fear of buying from you and third-party endorsements are much more credible and convincing than you glorifying your own product or service.

Now that I have explained why testimonials are so important, how would you like to finally stop throwing your advertising money down a black hole? Get accurate measurable, quick results from each and every dollar you put into ANY kind of advertising, marketing, or promotion?

And …

At will, attract a flood of new customers? At will, spark a huge cash flow surge? Define and DOMINATE any “target market” of your choosing ….. for less than $2.00 per prospect?

I guarantee you’ve never gotten your hands on anything quite as powerful and practical as this.

It’s called “THE MAGNETIC MARKETING SYSTEMS KIT” and you might think of it as a complete direct marketing department in a box. Everything is a real no-brainer because at least 80% of the work is already done for you. And here is where you get it Sure Fire Marketing

Trust me, you really need to check this out.
Janna Halioris

P.S. I forgot to tell you that all the documents are marked ‘Copyright Free’, which gives you permission to take them and use them virtually as-is! Sure Fire Marketing

In a hurry to starting making money right away . . . even BEFORE you’ve got a website?

I’ve got two words for you:

Derek Gehl.

I was lucky enough to meet Derek at a three-day seminar he hosted earlier this year, where he was sharing his BIGGEST secrets for building wealth on the Internet.

And you know what? His brand-new profit generating system was finally released yesterday.

I’ve seen it “up close and personal”, and it DOES deliver the exact step-by-step blueprint you need to follw to start a SERIOUS online business the fastest, easiest way there IS . . .

Derek even gives you the opportunity to try out his brand-new “Insider Secrets To Selling On eBay” for 30 days for just $2.95.

Click here to try out all the brand-new profitable eBay strategies for only $2.95.

To get the details, just click on: “Insider Secrets To Selling On eBay“!

Enjoy!

Janna

P.S. Due to the information this page reveals, I wouldn’t be surprised if Derek has to take it down any minute, so you should definitely check it out while you can.

Google has just released a keyword research tool that gives you the following information when you enter a few keywords or keyword phrases in the research box:

• a list of keyword ideas
• the competition for those keywords in graphic format
• how many people per month search on Google for particular terms
• and the approx average search volume

The Google keyword tool is great for analyzing traffic volume for specific search terms for your websites or Adword campaigns. And indeed a great improvement on their previous keyword tool.

Try it out yourself by clicking on this link

https://adwords.google.com/select/KeywordToolExternal

Janna

The effect of Emotional Intelligence is often overlooked in our society as whole and certainly in business. Life is like a bank account with deposits and withdrawal. 

Have you ever noticed what happens when another person starts heavily withdrawing from your emotional bank account? . . . Guess what? . . . Your emotional bank account may be in overdraft, which will have a major influence on your interpersonal relationship with that person.

For only ONE DOLLAR you can listen to an audio summary of Emotional Intelligence by Daniel Coleman.

Coleman argues that our emotions play a much greater role in thought, decision making and individual succes than is commonly acknowledged. He defines “emotional intelligence” as a set of skills, including control of one’s impluses, self-motivation, empathy and social competence in interpersonal relationships. Although his highly accessible survey of research into cognitive and emotional development may not convince readers that this grab bag of faculties comprise a clearly recognizable, well-defined aptituede, his report is nevertheless an intriguing and practical guide to emotional mastery.

In marriage, emotional intelligence means listening well and being able to calm down. In the workplace, it manifests when bosses give subordinates constructive feedback regarding their performance. Coleman also looks at pilot programs in schools from New York City to Oakland, Calif., where kids are taught conflict resolution, impluse control and social skills.

Click on this link for your copy of the audio summary of Emotional Intelligence.

Remember you can buy this audio summary for only $1.

To a great inside into Emotional Intelligence.

Janna 

I’m an XSitePro fan for a few years now. And believe me, XSitePro Version 2 is just fabulous.

With the click of a button you can insert all this great features, such video, audio, thumbnail pictures. All that without even having to know html.

Once you have tried XSitePro you will say farewell to Dreamweaver or Frontpage. XSitePro is a real time saver and you are able to make changes to your website in a flash.

Now READ All About It!

Click on the link to download xsitepr_v2_brochure

XSitePro saves time! . . . Read what else XSitePro does in the brochure.

Janna

What A Spot!

Come and have a look at this location in Maclean, NSW because you really have to stand on the block to appreciate the views.

Features:

• 1,522m2 block
• Protected river and valley views
• DA for 3 strata title residences
• Capable to be subdivided into two individual blocks
• Or just one big home site.

The vendor is genuine in her endeavors to sell and would be all ears to your opinion on price.

Now just $179,000 

Maclean belongs to the Clarence Valley, a place of astonishing beauty. An aquatic wonderland, perfect for fishing, boating, sailing and swimming for water lovers of all ages.

Maclean was proclaimed the “Scottish Town in Australia”, where the clans invade the Highland Gathering every Easter. With a population of around 3000, it is also the southern most sugar cane region in Australia.

The area has two National Parks, World Heritage listed Iluka Rainforest Reserve, whale watching area, pristine beaches, country character, country pubs and historic streetscapes.

What a spot . . . and what a bargain!

Janna

P.S. If you are looking for block with many option, then check out this one at 

http://tinyurl.com/5kmvjy

Your website is a very powerful advertising tool that will drive visitors to purchase your product or service.

However, you don’t sell without customers and for websites that means traffic directed at your web pages and prospects viewing your pages.

Website traffic depends very much on the search terms your prospects are entering in the search box. One important aspect to successful internet marketing is to perform a keyword research.

Keyword research is a powerful tool that can help you improve your current internet marketing campaigns as well as discover new marketing opportunities.

Wordtracker is currently offering new subscribers unlimited 7 day access to the full version of Wordtracker for FREE.

Find out how Wordtracker Keyword Research can greatly benefit your online marketing efforts.

To your success,

Janna

P.S. Do a Wordtracker Keyword Research right NOW while they offer 7 days unlimited access to Wordtracker for FREE.