Smart Biz Internet Marketing & Copywriting Blog

I’ve been receiving a series of emails lately that are highly manipulative and very unethical.  These emails annoy the living daylights out of me. I don’t even know how they get passed my spam filter.

Nowadays most organizations have a ‘Code of Ethics’, which is usually put up in a visible place for everybody to see. All staff is expected to adhere to this code.

copywriting goes far deeper than the code of ethics. By nature copywriting is a persuasive skill, but don’t forget that there is a very fine line between influencing and manipulation. It is very easy to go on a ‘slippery slide’. Facts can be easily manipulated in such a way that they are hardly noticed by the reader.

Do not go down that slippery path, because your emails will sooner or later end up in the block senders list.

You are in the business of building a relationship with your customers, that’s why you go through the trouble of putting together an email marketing campaign. For customer relationships to work well, these relationships should be built on trust and the trustworthiness of your business. Trustworthiness is about persuading your customers to take action in an honest ethical way and not by manipulating the facts. Don’t compromise your integrity!

… And talking about building trust – prove to your visitors that you can be trusted with their personal data.

With spam, scams and fraud commonplace on the internet, visitors are now extremely cautious about giving out their personal information. Become a Spam Safe Site and add the Trust Seal to your website near forms and checkout pages, which explains to how your visitors you can be trusted with their personal details. Visitors can also click the Trust Seal to view information about your business. 

Customer relationships is a matter of trust,

Janna

P.S Spam Safe Site also offers a verified way for customers to unsubscribe from your mailing list. It builds trust in your website which increases sales and sign-ups. Click here for the details.

      - by Jim Edwards

(c) Jim Edwards - All Rights reserved
    http://www.thenetreporter.com
=====================================

As the Internet continues to populate with websites trying to turn a buck, two drastically different schools of thought have developed on how to advertise online  - “Push” and
“Pull.”

“Push” advertising involves the use of  “in-your-face” advertising tactics such as pop-up windows and direct email. “Pull” advertising entails using search engines and posting articles that literally “pull” interested consumers to a website on their own terms.

As web surfers revolt against pushy advertising, site owners who understand how to pull consumers to their sites will come out the long-term winners.

“Push” advertising tactics worked in the past because they had not reached a saturation point.  Since not everyone used pop-up windows, a site owner could use them without fear of backlash. Now it seems pop-up windows hit consumers from every angle and even multiple times from the same sites.

The cycle of events with online advertising always unfolds the same way. Someone finds something new that works and people immediately jump on the bandwagon. As a technique
saturates the ‘Net and loses effectiveness, instead of finding an alternative, site owners just do it more!

Result: instead of pop-up windows going away, many site owners just run more pop-up’s - more often!

Well, if recent developments indicate anything, they show that consumers have said “enough” to pushy advertising.

AOL, infamous for their pop-up ads, has agreed to cut down on the intrusions even though their earnings could use a boost right now.

Major ISP (Internet Service Provider) Earthlink even offers a “pop-up killer” feature on their new service.

Almost all email programs come with filters to fight unsolicited email and many email add-on services have sprung up to help consumers eliminate the unsolicited offers for pornography, business opportunities, and promises of instant riches.

This “anti-spam” sentiment has also caused an unintended consequence for legitimate marketers. Many major newsletters have found their emails blocked by spam filters intended to stop unsolicited email. Through no fault of their own, legitimate email marketers have found themselves casualties of the war on spam.

The future of the Internet lies in “Pull” advertising driven by consumer wants and needs.

The successful Internet companies of the future will invest in search engine promotion and in providing valuable, on- demand information consumers receive only when they ask for
it and want it. When a web surfer goes to their favorite search engine and enters the keyword phrase “MP3 Player” or “tax advice” that means they are receptive to information on those subjects.

If they read an article about using vitamins to improve health and click a link for more information, only then they will they be truly receptive to a marketing message about
vitamins.

Consumers have taken back control of Internet!

Not with laws or more regulations, but simply by flexing the muscles of their wallets. By pulling money away from advertisers who annoy them and putting it with those who
meet their needs, the average web surfer has brought the Internet powers to their knees and will continue to reshape the Internet into an effective, consumer-driven
communications vehicle.

Any site owner who wants to have a thriving online business and survive the next year had better take this fact to heart!

— Jim Edwards is the co-author of a step-by-step, “paint by numbers” guide that guarantees to teach you how to go from zero to making real money online in about a month!

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Is the product or service you are selling on your website doing as well as you would like? Is your website content written for search engine success?

For high conversation rates you need website content that:

• Rank highly in the search engines for the targeted search terms.
• Is easy to read for the targeted audience.

Search engine copywriting must also contain:

• Well researched keywords and key phrases, based on the information product or services to be advertised on the website.
• Keyword and key phrases that are precisely reflecting the content of individual web pages.
• Keywords and key phrases that are strategically placed in the natural flow of the website content.

Copywriting web content that have a high conversion rate is challenging. A good friend and colleague Trevor ‘Toe Cracker’ Crook - the Crocodile Dundee of Copywriting offers this amazing arsenal of proven and tested strategies on copywriting and other advertising and marketing strategies that will explode your business.

Check out Trevor’s “Ultimate Direct Response Advertising and Marketing Business Tool Kit - Judgement Day“.

And don’t forget to download the Search Engine Success - Do-It-Yourself Guide by Alan Twigg - ABSOLUTELY FREE.

This audio book has been created to enable you to achieve search engine success for your website and will show you how to:

• Significantly improve the position and fortune of your website in the major search engines.
• Attract hundreds and thousands of potential customers to your website for free everyday.
• Understand that search engine success is not an accident but a simple skill.
• Achieve top rankings, free traffic and control over your website’s online fate.
• Establish a significant advantage for your company over its competitors.
• Add valuable skills to your resume and boost your value and opportunities.

Get ready for your Search Engine Success.

Janna

P.S. Investing in your future success will give you a significant advantage and a huge competitive edge. Check out the DIY Guide - Search Engine Success and “The Ultimate Direct Response Advertising and Marketing Business Tool Kit - Judgement Day” NOW.

Very soon the great festive season buzz is all in the air. I’ll tell you, I absolutely love it. It has something very special.

Here are 5 holiday copywriting tips for you to get the ball rolling NOW.  Take advantage of by far the biggest shopping season of the year.

1. Start digging out your ads from previous years and compare which one worked best. If you are advertising on the internet do thorough searches for the best keyword or keyword phrase for the festive season relating to your product. Also check which keyword gave you the best results last year? Is it worth repeating?

2. Your holiday copywriting needs to relate to the special needs of the shoppers during the festive season. Shoppers are looking for that ‘special gift’ for a loved one, family, friend or business relation. Capitalize on these specific gifts for the target audience in your ad campaign.

3. During this time of the year people spend lots of money. Of course they are looking for SPECIALS.  Make irresistible offers.

4. Turn up your email campaigns. If you have good specials this is certainly the time your clients want to know about them.

5. … What is Christmas without decorations? Dress up your business or website with pretty Christmas decorations. These little things help to create the festive season buzz.

Tune in to the Christmas sphere with your holiday copywriting NOW!

To a great festive season,

Janna

P.S. … And if you want to know more about copywriting MagicWordsSell will get you 15 hours of adrenalin pumping audios of pure content plus all of the handouts … that will teach you exactly how to swamp your business with more customers. Click on the link for the details: http://www.smartbizcopywriting.com/

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The emphasis for copywriting press release is on two words: newsworthy and story. A press release is meant to be a newsworthy story about your business, products or services that you submit to the media such as newspapers, magazines, and the internet.

Most people like to read a good story, therefore a good press release can have a ripple effect for a much longer period than an ad. People often skimp over ads unless they all looking for something specific. But a story with an attention grabbing headline will drag them into reading more.

When to write a press release

A press release should be sent out every time something major is happening to your business, e.g.

Launch of a new product – write your story about the problem and how your product solves the problem for the customers. Make sure you focus on your target audience and how your new product would benefit them.

Introducing your new website – write a story about your new site and how your customers benefit of using your website.

Winning an award – Capitalize on this newsworthy event by writing a press release. The story needs to focus though on the fact how the award can help your customers.

Special event – Announcement of a seminar, fundraising event, a fair, etc. A press release will bring attention to the event and help you to run a more successful event.

Timing for copywriting a press release is important. The media in general have very strict submission deadlines. Send your press release well ahead of their closing date for submission. This may have an added advantage as you may get a better position in the publication.

How to write a press release

Remember we are talking about copywriting press release and not an advertisement so you need to avoid the promotional hype. It is also important to follow the standard press release format. The top of the page should start – depending on your release - with either:
• For immediate release
• For release on …….. (enter the date)

Followed by your contact information including phone number, address, business name, fax number, email, URL and after hours contact phone number. Don’t forget that many journalists and editors work nights and weekends - make sure that they can contact you.

Leave a blank space between your contact details and the headline for the editors to write instructions to other staff members.

Headline – Write a descriptive benefit-driven attention grabbing newsworthy headline.

First paragraph – Should give the answers to the who, what, where, why, when and how questions condensed in a few sentences that entices the reader to want to know more.

Your story – Tell you readers in your story why it would interest them. Keep focusing on the benefits – how you solve your customers problems and back up your claims with facts or statistics if at all possible.

copywriting press release is an important part of your business and it is equally important to write them as a flowing story. 

You have to know about copywriting press releases and writing a compelling story. Magic Words Sell will get you 15 hours of adrenalin pumping audios of pure content plus all of the handouts … that will teach you exactly how to swamp your business with more customers.

Janna

I like to share with you one of Trevor Crook’s secrets from the “Ultimate Direct Response Advertising and Marketing Tool Kit - Judgement Day”. 

Trevor uses this 9 point checklist when evaluating YOUR headlines:

1. Does my headline communicate the strongest customer benefit?

2. Does my headline answer the question: What’s In It For Me?

3. Does it offer a reward for reading the ad?

4. Is my headline clear and direct? Does it communicate a complete message?

5. Is my headline getting attention with a powerful sales message?

6. Does it motivate my prospect to keep reading?

7. Is my headline speaking directly to my target prospect?

8. Is my headline interesting to my prospects, or does it bore them?

9. And finally, is my headline an ad for my ad?

I urge you to use Trevor’s 9 point checklist every time you write a headline. This checklist is all yours for free.

Of course there is a lot more to copywriting. “The Ultimate Direct Response Advertising and Marketing Tool Kit – Judgement Day” offers an amazing arsenal of proven and testes practical strategies on copywriting and other advertising and marketing strategies that will explode your business.

Check your headlines now.

Janna

P.S. If you think you’ve seen and heard it all when it comes to writing headlines and copywriting wait until you see  “The Ultimate Direct Response Advertising and Marketing Tool Kit – Judgement Day”
Click here now for all the details:
http://smartbizcopywriting.com/

Everybody knows that the most important asset for any internet marketer is their list. No matter what autoresponder you use, if you don’t have a list of qualified buyers, you’re never going to make the big money.

But what if you woke up one morning and your autoresponder service got wiped out by some freak of nature?

Here’s another scenario: what if your pay-per-click campaign got shut down? Or new spam laws prevented your emails from getting delivered?

If you aren’t keeping up with the changes in technology (or your autoresponder goes up in smoke) you’re outta luck.

Russell Brunson realized this a long time ago and decided to do something about it. He implemented offline marketing into his marketing mix and has tripled his business every year since! 

He created a controversial report called the “IM-Myth” where he explains how he did it.

One of Russell’s techniques brought in massive profits that wouldn’t have been possible online. It’s extremely easy to do, yet hardly anyone’s doing it.

(And you don’t have to worry about watching your profits circle down the drain when your autoresponder fries up)

So download the controversial report called “The IM-Myth” 100% free today. 

…and be prepared for a huge “A-HA” moment.

Take care,

Janna

P.S. Ask the big offline information mailing houses like Agora, Bottom Line, and Boardroom where the big bucks are made. These guys make the Clickbank screenshots of some of the “IM gurus” look like peanuts.

Many organizations today choose the option of outsourcing their copywriting because of the high cost of salaries, overheads, lost productivity, etc. 

It is not an easy decision to make and the decision will be influenced by a variety of factors such as employee availability, qualifications, experience, regular workload, other assignments, cost, etc. Outsourcing, however, seems to become very popular because it is often more cost effective and it also has additional benefits.

Let me outline some of the benefits:

• Creative copywriting is time-consuming in particular for an employee who has a variety of tasks of which a copywriting assignment may only be a part. The benefit of hiring a professional copywriting service is that copywriting is their job, that’s what they do for a living.

• No problems with employee sensitivities, egos and office politics.

• It is easier to assign strict project deadlines and to make changes to the draft copies.

• A professional copywriting service doesn’t have the company paradigm. They will bring a different perspective to the projects, come up with unique characteristics more easily and write objectively. They also bring a diverse experience from previous assignments and the various dealings with clients.

• Depending on the projects you also may need a graphic designer. Most of the professional copywriting services work as a team so that your copywriting and design work is done at the same place or even by the same person.

You may decide to outsource some projects and do some yourselves. If you are thinking of outsourcing start looking for a professional copywriting service before your need one. It is important for you to have a reliable copywriter on call, which has been selected with great care.

… And if you are still weighing up which way to go then Instant Sales Letter templates are a great alternative. They save you a lot of time.

Instant Sales Letter templates are a valuable (and effective) marketing tool for nearly any business owner who wants to increase profits. You can create your own powerful sales letter in just minutes … without writing! To find out all the details click here. 

To your business success,

Janna

P.S. No matter what product or service you sell - you’ll find a sales letter that’s already written for you.

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-By Jim Edwards, John Rooney, and David Nevogt

© 2006 Jim Edwards, John Rooney, and David Nevogt
=-=-=-=-=-=-=-=-=-=-=-

Today’s online marketplace is changing as we speak. The
“good old days” of placing a Simple advertisement on Google
or Yahoo and getting highly targeted visitors to your site
for a dime are ending.

The reality is that the internet, and especially the large
flagship sites, have become a huge portal for people
searching for free content - “lookers”.

That’s right - “lookers”. People that will never buy your
product. Regardless of what kind of value you throw at them.
Know this - “lookers” can kill your business! Why would
you throw a large chunk of your advertising budget into a
channel that prides itself on everything being “Free”. It
doesn’t make any sense.

Why “lookers” exist, and what you can do about it.

“Lookers” exist, quite simply, because they have caught
onto the fact that unless you are offering to deliver a
product to their doorstep, they really don’t have to pay
for the information you provide.

Why do they feel this way? Because if you don’t give them
the information they are looking for, someone else will!
That is a fact of increasing competition, and of selling
information products on the internet. The hard truth is
that, it’s only going to get worse. Sure these lookers,
may sign up for your newsletter. Why not, it’s FREE.

But when it really comes down to selling your product, you
really have to do one of two things.

1. Completely Stand out from the crowd. You have to
offer a product so niched, and so different that the
prospect can’t get the information anywhere else. Leave
them no choice but to purchase from you if they want the
information.

2. Realign your advertising budget to reach the people
the WILL buy your product or service.

Where do these prospects reside?

Where else? They reside on existing niched sites, and
here’s your opportunity to make the really big bucks.

Just think about this for a minute. Imagine that you are
selling a book on how to coach little league baseball.
Where are your better prospects going to reside?

Option 1: Google and Yahoo - No way! Everyone and their
mother is posting their opinions on these sites about how
to coach little league baseball. Free content all over the
place.

Option 2: A Niched site such as
http://www.littleleague.org/ - Of course you have better
prospects on this site to buy your book. First, you are
riding on the reputation of probably the biggest little
league site on the internet. Plus, you’ve surrounded your
product with people that are most likely coaches, players,
or parents that want to be coaches.

The simple solution is to start advertising your product
on niched sites such as the above example. More likely than
not, it’s not going to cost much more, but your overall
site profitability is going to soar.

=-=-=-=-=-=-=-=-=-=-=-

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